SHANZELI
ABOUT US
Our Brand Identity
SHAZELI is a premium department store built on modern sensibility and refined lifestyle values.
In a rapidly changing trend-driven world, SHAZELI remains focused on authenticity, quality, and timeless aesthetics.
We define shopping not as simple consumption, but as a way for individuals to express their taste and lifestyle.
샨젤리(SHAZELI)는 쇼핑의 기능을 넘어
삶의 태도와 미학을 제안하는 프리미엄 라이프스타일 백화점입니다.
빠르게 소비되는 트렌드가 아닌, 시간이 지나도 변하지 않는 가치와 진정성 있는 브랜드 철학을 중심으로 한 큐레이션을 통해, 고객에게 깊이 있는 경험을 제공합니다.
Philosophy & Vision
At the core of SHAZELI lies selection and experience.
We carefully curate brands and products with true value, while designing every space and service to
ensure that time spentat SHAZELI is both enjoyable and inspiring.
샨젤리는 단순히 많은 브랜드를 나열하지 않습니다.
브랜드의 스토리, 디자인 철학, 품질, 지속 가능성까지 면밀히 검토하여
‘지금 이 시대에 꼭 필요한 가치’를 가진 브랜드만을 엄선합니다.
Vision & Mission
세련된 건축 디자인과 감각적인 인테리어,
그리고 브랜드와 조화를 이루는 공간 구성은
방문 자체만으로도 하나의 문화적 경험이 되도록 합니다.
HAZELI is a premium lifestyle department store that redefines modern retail through refined taste and thoughtful sensibility. More than a place for consumption, it is a destination where design, culture, and experience come together to enrich everyday life. At SHAZELI, shopping is not an end point, but a journey that naturally completes one’s lifestyle and personal taste.
HAZELI is built on the core values of curated selection and immersive experience. We believe in essence over excess, and enduring value over fleeting trends. Every brand and product is carefully selected based on design integrity, quality, and narrative, ensuring meaningful relevance to everyday life. From spatial flow and lighting to service and atmosphere, every detail is designed to transform time spent at SHAZELI into a memorable experience.
Located in Hangzhou, China, SHAZELI stands as a lifestyle hub where global sensibility meets local character.
In a city known for innovation and culture, SHAZELI introduces a refined selection across fashion, beauty, lifestyle, and food & beverage, setting a new benchmark for modern living in Hangzhou. More than a retail space, it is a destination where taste and culture intersect.